Gifzi

The Shift

From multi-step, confusing flows
To instant, frictionless gifting

What I Did

Redesigned the entire product experience — not just screens, but how gifting works.

The Problem

In the existing product:

• Branding and visual identity lacked consistency
• Systems (Coins, Plus) felt disconnected
• Slow, interruptive experience
• Too many steps to purchase
• Hard to find gift cards

A “quick gift” didn’t feel quick.

The Breakthrough

I didn’t just redesign screens — I redesigned the system.

I led a complete redesign of the platform — covering UI, UX flows, branding, and system consistency.

3 Decisions That Changed Everything

1. Search > Browsing

Users don’t explore — they know what they want.
Search became the primary action.

2. Merge the System

Gifzi Plus + Coins were fragmented.
I unified them into one seamless layer inside checkout.

3. Faster Decisions

The original flow slowed users down with a single path (Add to Cart).

I introduced:

• Buy Now for instant purchase
• Related products for quick discovery

Reducing friction at the moment of decision.

Designed for Speed

• Mobile-first interactions
• Thumb-friendly navigation
• App-like experience on web

Built to Scale

Instead of isolated screens, I created a system:

• Reusable components
• Consistent patterns
• Extended from Nuxt UI

Impact

• Reduced friction across key flows
• Faster purchase experience
• Clear, scalable design foundation

Delivered 44 screens across all platforms.

Want to See More?

This is just the surface.

The real value lies in:

• Iterations
• Trade-offs
• UX decisions

Happy to walk through the full process.